In West Africa, the reputation of the leader is often inextricably linked to the reputation of his company. It is a reality, cultural, and economic strategies of modern communication cannot ignore. Personal branding — construction deliberate with his public image, has become a strategic lever must for the african leaders.
The african specificity of personal branding
Unlike western markets where the brand-institutional premium sometimes on the personality of the leaders, the african market is putting a strong emphasis on the relationship of personal trust. Who is this leader ? What is its trajectory ? Its values correspond to mine ? These questions, posed implicitly by customers, partners, and investors find their answers in their personal branding.
The 4 pillars of a personal branding effective in Africa
LinkedIn as a platform strategic : With over 10 million users africans and a growth of 30% per year, LinkedIn has become the first space of professional visibility for african leaders. An active presence and consistent yields of business opportunities for action.
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Book my consultationThe speaking public : Conferences, economic forums, interviews, media — each public appearance is an opportunity to consolidate its positioning as an expert and thought leader.
The production of high value-added content : Articles, analyses, stands in the press specialized african — contribute to the collective reflection on the challenges of the sector positions itself permanently as a reference.
The coherence between image and reality : Personal branding is authentic is the one that corresponds to who you really are. Any dissonance between the projected image and the reality is seen immediately in a social environment in africa where information networks are dense.
The fatal errors to avoid
Completely unaware of his presence, digital, responding aggressively to the public criticism, mix personal communication and business communication without a clear strategy, or even copy the style of communication of foreign competitors without cultural adaptation — these are the errors the most frequently observed.
The pole 360° Communication of Global Corporate E2A offers programs of personal branding for leaders of guinea and africa. Discover our approach.