Communication 360°
Institutional Communication, public relations, digital, branding, event management and crisis management — an approach omnicanale to build your reputation.
Interactions via smartphone
Integrated approach
Key levers
"The communication n’is not an expense. C’is your strategic asset the more powerful. »
In Africa, the cities of Lagos, and Nairobi the financial markets, d’Abidjan, Casablanca — companies that are emerging and that last are no longer only those that produce : they are those that just speak, inspire confidence and anchor their brand in l’imagination of their stakeholders.
Eight areas d’excellence
Our approach is rooted in african realities : cultural authenticity, digital mobility, networks of trust and consistency omnicanale.
01
Institutional Communication
Strategy corporate, key messages, speeches, public and media institutions.
02
Public Relations
Network of journalists, editors, influencers african and international decision-makers and think-tanks.
03
Digital & social Networks
Content strategy, digital, account management, production adapted to local codes. Mobile-first.
04
Branding & visual Identity
Creation or redesign of the brand : the name, logo, graphic charter, universe semantics and tone.
05
Event corporate
Press conferences, forums’business partners events, team buildings. From the set design to the media coverage.
06
Crisis Communication
Cell crisis, in the early hours : threat analysis, response message, co-spokespersons.
07
Personal branding officer
Positioning, narrative, personal, presence LinkedIn, preparation for interviews, e-reputation.
08
Media & press Relations
African media landscape : TV, pan-african, community radio, written press, pure play digital.
The 4 rules d’gold the african brand
01
Cultural authenticity above all
The brands that succeed do not copy postures imported — it s’rooted in local values, speak the languages of the community and build a speech that sounds like a truth familiar.
02
Mobile-first, without compromise
More than 70% of digital interactions on the continent are via smartphone. Each content is designed d’first for the mobile file formats are : light, visual, optimized, short texts and impactful.
03
Consistency omnicanale absolute
A strong brand speaks d’a single voice, whether on your physical retail stores, your page on Facebook, your booth at an international fair or your presentation to donors.
04
Measurement and continuous optimization
Each action is associated with specific performance indicators : rate d’commitment, scope organic, sentiment analysis, volume of mentions in the press, and the evolution of reputation.
An offer that is tailored to your stage of development
Whether you're a startup, a growing SME or a large group, we calibrate our response to your needs and your budget.
Foundations brand
Communication active
Presence total
Your brand deserves strategy at its height
By investing 15 to 30 minutes, we analyze your situation, identify your levers priority communication and present you with a personalized approach.
Location : Conakry, Guinea · Network : On 4 continents · 100% project